The Greater Green Bay Chamber defines any business with less than 50 employees as a small business. Small businesses make up more than 80% of our membership base, and we are proud to offer them support and resources through programming, events and workspaces. This blog post is part of a new monthly series highlighting the small businesses in our community. Learn more about Allure Crown & Glory LLC in this Q&A with CEO and Founder, Tracey Fuller.
"Allure Crown & Glory is a beauty supply store and oasis offering a wide range of inclusive products and services. We provide haircare, skincare, and grooming products for men, women, and children. On the service side, we specialize in braiding, lash artistry, and other beauty enhancements, creating a welcoming space for self-expression and empowerment."
"The salon services side of Allure Crown & Glory opened in July 2024, and the store officially opened its doors on October 13, 2024."
"I started Allure Crown & Glory to address the lack of access to beauty products and services for Black families in our community. After relocating, I realized there was a gap in meeting these needs, and I felt compelled to create a space where everyone could feel represented and cared for."
"It’s been a journey of growth, resilience, and learning. Starting this business meant overcoming self-doubt and financial challenges, but it has also been an incredibly rewarding experience. Seeing the positive impact on my community keeps me motivated."
"The most rewarding moment has been opening our doors and witnessing the joy and confidence our clients feel when they use our products or services. Building a business that uplifts others and fills a gap in the community is the most fulfilling part."
"The biggest challenges have been funding and balancing the responsibilities of running a business with my personal life. Learning to trust myself and push through self-doubt has been key to overcoming these obstacles."
"My husband and children have been my biggest supporters, always encouraging me to keep going. Their belief in my vision has been a source of strength and motivation throughout this journey."
"I’m most excited about growing the business and introducing new opportunities for empowerment, like the vision of Allure University. This would be a space where young people can learn skills like hair care, skincare, and product creation, building confidence and a sense of self-worth."
"Allure Crown & Glory is located at 1255 S Monroe Suite 102-103, Green Bay, WI. Visit us online at www.allurecrownglory.com and follow us on Instagram and Facebook for updates, promotions and more."