Invest in the Future of Greater Green Bay
The Greater Green Bay Economic Development Strategic Plan is the first of its kind for the region. The plan took 16 months and hundreds of people to carefully create what we want for Greater Green Bay in the future.
What’s most crucial about the plan is the hundreds of community members from business, government, academia, and nonprofits who co-created the plan and are implementing and owning the plan’s 11 initiatives. Its mere existence tells legislators, funders, and others how seriously our community takes its initiatives – and its future – because we’re all vested in one master plan.
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Strategic Plan Focus Areas
In the 2021 update for the Greater Green Bay Economic Development Strategic Plan, seven restructured focus areas were established to own the plan's original 11 initiatives. Each focus area features a task force made of Greater Green Bay community and business leaders.
Interested in being part of a task force? Click the button below to fill out a short form.
1. Business Development
Task Force Co-Chairs
Todd Cullen, Georgia-Pacific
Manny Vasquez, NAI Pfefferle
Initiative 1: Build on the region's manufacturing strengths.
Initiative 2: Respond to the needs of existing employers and industries.
Initiative 3: Recruit new businesses and investments.
2. Talent
Task Force Co-Chairs
Ellen Ingram, America's Service Line, LLC
Melinda Morella-Olson, Breakthrough
Initiative 4: Expand the size and scope of the region's higher education assets.
Initiative 5: Attract, retain, and develop talent.
3. Downtown
Task Force Co-Chairs
Brian Johnson, On Broadway, Inc.
Jeff Mirkes, Downtown Green Bay, Inc.
Initiative 6: Accelerate downtown and urban development.
4. Innovation and Entrepreneurship
Initiative 7: Build a robust ecosystem for innovation and entrepreneurship.
5. Alignment and Conferences
Task Force Co-Chairs
Brad Toll, Discover Green Bay
Aaron Popkey, Green Bay Packers
Initiative 8: Encourage greater alignment with the Green Bay Packers.
Initiative 9: Elevate the role of events and conferences.
6. Diversity, Equity, and Inclusiveness
Task Force Co-Chairs
Robyn Davis, Brown County United Way
Amaad Rivera-Wagner
Initiative 10: Ensure diversity and inclusiveness.
Visit the Diversity, Equity, and Inclusion page
7. Transportation and Logistics
Initiative 11: Enhance transportation access and connectivity.
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